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E-Commerce & Online Sellers

Insurance insights for online retailers, marketplace sellers, and DTC brands.

Lithium Battery Fire Insurance: Will Product Liability Cover the Claim? (2026)

July 14, 2026

Lithium Battery Fire Insurance: Will Product Liability Cover the Claim? (2026)

Does product liability cover a lithium-ion battery fire your product causes? What pays, the exclusion carriers attach, and how UL listing affects it.

Wilmer Yan
Wilmer Yan·9 min read
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AllE-Commerce & Online SellersAlcohol BrandsTrucking & FleetContractors & ConstructionGarage & Auto DealershipsHomeowners AssociationsProperty ManagementInsurance Guides & EducationEngineering & Product

Explainers

Lithium Battery Fire Insurance: Will Product Liability Cover the Claim? (2026)

July 14, 2026

Explainers

Lithium Battery Fire Insurance: Will Product Liability Cover the Claim? (2026)

Does product liability cover a lithium-ion battery fire your product causes? What pays, the exclusion carriers attach, and how UL listing affects it.

9 min read

CBD and Supplements for Pets: What Insurance Covers an Animal Adverse-Reaction Claim (2026)

July 13, 2026

Explainers

CBD and Supplements for Pets: What Insurance Covers an Animal Adverse-Reaction Claim (2026)

Does insurance cover a pet supplement or pet-CBD brand for an animal adverse reaction? What product liability covers and the exclusion that voids it.

8 min read

Pediatric Gummy Vitamin Injury: Kids Supplement Insurance and Liability (2026)

July 8, 2026

Explainers

Pediatric Gummy Vitamin Injury: Kids Supplement Insurance and Liability (2026)

A child overdose on gummy vitamins or melatonin stacks two claims: the injury and defective packaging. What supplement insurance covers and excludes.

9 min read

Foreign Object in the Jar: Food Contamination and Recall Insurance (2026)

July 7, 2026

Explainers

Foreign Object in the Jar: Food Contamination and Recall Insurance (2026)

Glass or metal in a food product triggers two coverages: product liability pays the injury, recall insurance pays the pull. What each covers.

9 min read

Selling Refurbished or "Renewed" Products: Are You the Manufacturer Now? (2026)

July 6, 2026

Explainers

Selling Refurbished or "Renewed" Products: Are You the Manufacturer Now? (2026)

Reselling refurbished or renewed products can make you liable as the manufacturer. What product liability covers, and what it excludes.

8 min read

Does Product Liability Insurance Cover New Products? What We Find in Real Coverage Reviews (2026)

June 16, 2026

Explainers

Does Product Liability Insurance Cover New Products? What We Find in Real Coverage Reviews (2026)

A coverage review found a scaling brand's newest SKUs uninsured. Your policy covers a scheduled list, not your whole catalog. Here is how to check.

10 min read

Trademark Lawsuit Insurance for Ecommerce: What GL Coverage B Pays For (and What It Won't) in 2026

June 4, 2026

Explainers

Trademark Lawsuit Insurance for Ecommerce: What GL Coverage B Pays For (and What It Won't) in 2026

Trademark lawsuit insurance for ecommerce sits inside GL Coverage B, but only for ads, not products. Here's what your policy will and won't defend.

10 min read

Ecommerce Class Action Insurance: BIPA, Prop 65, and False Advertising Coverage in 2026

May 30, 2026

Explainers

Ecommerce Class Action Insurance: BIPA, Prop 65, and False Advertising Coverage in 2026

Ecommerce class action insurance for BIPA, Prop 65, and false advertising usually sits in a coverage gap. Here is what actually responds.

11 min read

Supply Chain Disruption Insurance for Ecommerce Brands in 2026

May 30, 2026

Explainers

Supply Chain Disruption Insurance for Ecommerce Brands in 2026

Supply chain disruption insurance for ecommerce: when CBI pays, when TDI applies, why tariffs are excluded, and what fits a $1M to $20M brand.

10 min read

How to Cover Multiple Brand LLCs on One Ecommerce Insurance Policy

May 30, 2026

Explainers

How to Cover Multiple Brand LLCs on One Ecommerce Insurance Policy

How to cover multiple brand LLCs as named insureds on one ecommerce policy: the named vs additional insured trap, marketplace COIs, and when to split.

10 min read

EPLI for Ecommerce Brands: When You Need Employment Practices Coverage

May 30, 2026

Explainers

EPLI for Ecommerce Brands: When You Need Employment Practices Coverage

When does an ecommerce brand need EPLI? Trigger thresholds by employee count and state, plus what employment practices liability costs and excludes.

9 min read

Ecommerce Umbrella Insurance in 2026: When You Need Higher Limits

May 28, 2026

Explainers

Ecommerce Umbrella Insurance in 2026: When You Need Higher Limits

Ecommerce umbrella insurance adds limits above your GL, starting at $900-$1,500/yr per million. Covers costs, coverage gaps, and marketplace requirements.

10 min read

Commercial Crime Insurance for Ecommerce in 2026: ACH Fraud, Wire Fraud, and Vendor Email Scams

May 27, 2026

Explainers

Commercial Crime Insurance for Ecommerce in 2026: ACH Fraud, Wire Fraud, and Vendor Email Scams

Commercial crime insurance for ecommerce covers employee theft, ACH and wire fraud, and vendor email scams. What it covers, the sublimits, and 2026 cost.

9 min read

Product Recall Insurance for DTC Brands: What It Covers and What It Costs

May 26, 2026

Explainers

Product Recall Insurance for DTC Brands: What It Covers and What It Costs

Product recall insurance covers executing a recall: notification, return shipping, disposal, and lost profit. What it covers and what it costs.

9 min read

My Insurance Company Won't Renew My Policy: What Ecommerce Sellers Should Do (2026)

May 21, 2026

Explainers

My Insurance Company Won't Renew My Policy: What Ecommerce Sellers Should Do (2026)

Your carrier non-renewed your ecommerce policy. Learn what it means, how much time you have, and how to find replacement coverage without a gap.

8 min read

When to Switch Your Ecommerce Insurance Broker in 2026

May 11, 2026

Explainers

When to Switch Your Ecommerce Insurance Broker in 2026

Operational red flags that signal you should switch ecommerce insurance broker, plus the BOR letter mechanics to do it without lapsing coverage.

8 min read

What Drives Your Ecommerce Insurance Premium at Renewal

May 11, 2026

Explainers

What Drives Your Ecommerce Insurance Premium at Renewal

Six events drive ecommerce insurance renewal premiums: revenue, supplier change, recalls, new categories, loss ratio, hard market. Five are controllable.

11 min read

Home Based Business Insurance: Does Homeowners Cover Ecommerce? (2026)

May 11, 2026

Explainers

Home Based Business Insurance: Does Homeowners Cover Ecommerce? (2026)

Your homeowners policy caps business property at $2,500 to $3,000 and excludes liability entirely. What home-based ecommerce sellers actually need.

8 min read

Why Is My Business Insurance Going Up in 2026?

May 7, 2026

Explainers

Why Is My Business Insurance Going Up in 2026?

Your 2026 ecommerce renewal went up because of what you sell, claims history, and revenue growth. Here's what drives each factor and when to push back.

9 min read

What Happens When Ecommerce Business Insurance Lapses?

May 6, 2026

Explainers

What Happens When Ecommerce Business Insurance Lapses?

A business insurance lapse breaches lender covenants, wholesale contracts, and marketplace agreements. Consequence map and prevention.

11 min read

Online Store Insurance for Shopify Sellers (2026)

May 2, 2026

Explainers

Online Store Insurance for Shopify Sellers (2026)

Shopify's TOS leave sellers fully exposed. What online store insurance you need, costs by revenue tier, and which product categories pay more.

11 min read

Do Amazon Sellers Need Insurance?

April 30, 2026

Explainers

Do Amazon Sellers Need Insurance?

Once your monthly sales cross $10K, Amazon gives you 30 days to upload a compliant COI. The exact requirements, the rejection traps most sellers hit, and what happens when the clock runs out.

10 min read

Ecommerce Business Risks in 2026: What Goes Wrong and What Covers It

April 29, 2026

Explainers

Ecommerce Business Risks in 2026: What Goes Wrong and What Covers It

The six biggest ecommerce business risks mapped to the insurance coverage that addresses each one, with current claim data and the coverage gaps most sellers miss.

13 min read

What Is Product Liability Insurance? A Guide for Online Sellers (2026)

April 11, 2026

Explainers

What Is Product Liability Insurance? A Guide for Online Sellers (2026)

Product liability insurance explained for ecommerce sellers. What it covers, how it fits with general liability, marketplace requirements, and real cost ranges by product type.

10 min read

Cost Guides

Does Your DTC Brand Need D&O Insurance? When Investors and Boards Trigger It

May 22, 2026

Cost Guides

Does Your DTC Brand Need D&O Insurance? When Investors and Boards Trigger It

Does your DTC brand need D&O insurance? See the events that trigger it and what private-company coverage costs by revenue and funding stage.

9 min read

Ecommerce Business Insurance Cost in 2026

May 1, 2026

Cost Guides

Ecommerce Business Insurance Cost in 2026

What ecommerce sellers pay for product liability, general liability, and BOP coverage in 2026. Cost ranges by revenue tier and product category.

9 min read

How-To

How to Dispute Your Ecommerce Insurance Premium Audit (2026)

May 19, 2026

How-To

How to Dispute Your Ecommerce Insurance Premium Audit (2026)

Step-by-step guide to disputing an insurance premium audit. Covers common ecommerce audit errors, documentation, timelines, and escalation paths.

10 min read

How to Get and Renew a Certificate of Insurance for Marketplaces (2026)

May 6, 2026

How-To

How to Get and Renew a Certificate of Insurance for Marketplaces (2026)

Exact additional insured wording, upload paths, and rejection fixes for Amazon, Walmart, and TikTok Shop COIs. Renewal timelines included.

9 min read

Comparisons

Ecommerce Inventory Insurance: 3PL Warehouses and In-Transit Gaps

May 28, 2026

Comparisons

Ecommerce Inventory Insurance: 3PL Warehouses and In-Transit Gaps

How to insure ecommerce inventory at 3PL warehouses and in transit, and when to choose inland marine vs stock throughput coverage.

11 min read

Checklists

Supplier Insurance Requirements: A Manufacturer Checklist (2026)

June 13, 2026

Checklists

Supplier Insurance Requirements: A Manufacturer Checklist (2026)

Supplier insurance requirements for a brand: product liability, the vendors endorsement, indemnification, the limits to demand, and the coverage you keep.

8 min read

Product Recall Readiness Checklist for DTC Brands (2026)

June 12, 2026

Checklists

Product Recall Readiness Checklist for DTC Brands (2026)

A step-by-step recall readiness checklist for DTC brands: your written plan, regulator deadlines, traceability records, and the insurance to verify first.

7 min read

First Employee Insurance Checklist: Workers' Comp and EPLI Setup (2026)

June 11, 2026

Checklists

First Employee Insurance Checklist: Workers' Comp and EPLI Setup (2026)

Hiring your first W-2 employee? When workers' comp is required, why EPLI starts at hire one, what both policies cost, and what to set up before day one.

8 min read

3PL Contract Insurance Terms: The Clause Checklist (2026)

June 11, 2026

Checklists

3PL Contract Insurance Terms: The Clause Checklist (2026)

The insurance terms to negotiate into your 3PL contract: liability caps, additional insured status, indemnification, and the coverage you still need.

9 min read

Cyber Insurance Requirements: Controls to Qualify (2026)

June 10, 2026

Checklists

Cyber Insurance Requirements: Controls to Qualify (2026)

The controls underwriters require before they bind cyber insurance: MFA, EDR, tested offline backups, plus what gets a DTC brand declined.

11 min read

Multi-State Workers' Comp Compliance Checklist for Ecommerce (2026)

June 10, 2026

Checklists

Multi-State Workers' Comp Compliance Checklist for Ecommerce (2026)

Hiring across states? The multi-state workers' comp checklist: which states require coverage, monopolistic states, remote employees, and cost.

9 min read

Data Breach Response Plan: A Cyber Insurance Checklist (2026)

June 10, 2026

Checklists

Data Breach Response Plan: A Cyber Insurance Checklist (2026)

An insurance-first data breach response plan: call the carrier first, use panel vendors, get consent, and hit notification deadlines so the claim pays.

9 min read

5 Insurance Moves to Make Before a Product Recall (2026)

June 10, 2026

Checklists

5 Insurance Moves to Make Before a Product Recall (2026)

Product recall insurance and four moves to make before a recall: matching retailer limits, your co-packer's COI, a practiced recall plan, and contracts.

9 min read

Additional Insured Endorsement Checklist for Retail Partners (2026)

June 10, 2026

Checklists

Additional Insured Endorsement Checklist for Retail Partners (2026)

A retailer wants you added as additional insured? The endorsement checklist: the right ISO form, limits to match, and what it costs.

10 min read

Ecommerce Business Insurance Audit: A CFO's Annual Checklist (2026)

May 11, 2026

Checklists

Ecommerce Business Insurance Audit: A CFO's Annual Checklist (2026)

An ecommerce business insurance audit runs 90-120 days before renewal across six checkpoints and produces three deliverables. Full CFO checklist inside.

13 min read

Ecommerce Business Insurance: A New Seller's Checklist (2026)

April 27, 2026

Checklists

Ecommerce Business Insurance: A New Seller's Checklist (2026)

Which ecommerce business insurance do new sellers need first, what can wait, and how marketplace insurance requirements actually work in 2026.

10 min read

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