Insurance insights for online retailers, marketplace sellers, and DTC brands.
September 9, 2026
Marketplace insurance requirements for Amazon, Walmart, Shopify, Etsy, eBay, and TikTok Shop compared. Exact thresholds, limits, and how one policy covers all six.
September 9, 2026
ComparisonsMarketplace insurance requirements for Amazon, Walmart, Shopify, Etsy, eBay, and TikTok Shop compared. Exact thresholds, limits, and how one policy covers all six.
12 min read
September 7, 2026
ExplainersChanging suppliers shifts your product liability risk. Here's what to tell your carrier, why your brand stays liable, and what supplier insurance really covers.
7 min read
September 7, 2026
ExplainersUpdating business insurance when revenue grows? Reset your sales estimate and raise limits mid-term so the year-end audit true-up doesn't catch you off guard.
6 min read
September 5, 2026
ExplainersYour claims history drives an insurance renewal more than any other factor. See how carriers read your record, how far back they look, and how a clean history earns a lower premium.
8 min read
September 5, 2026
ExplainersWorried your business insurance limits are too low? Learn the four signs of underinsurance, what a claim over your limit costs, and how to fix your limits at renewal.
8 min read
September 3, 2026
ExplainersYour first business insurance renewal reprices on a full year of real revenue. Here's why the premium changed, what the year-end audit means, and what to review.
7 min read
September 3, 2026
How-ToHow to read an insurance renewal quote line by line: named insured, limits, deductibles, premium, and the forms that show what changed since last year.
7 min read
August 5, 2026
ComparisonsMarketplaces require $1M to $2M. Wholesale and big-box supplier contracts require $3M to $5M. How channel requirements stack onto one policy.
7 min read
August 5, 2026
ExplainersWalmart puts anything applied to hair or skin in a $5M/$10M product liability tier. What that forces a cosmetics brand to build, and where it fails.
8 min read
August 4, 2026
ComparisonsWhat Target, Walmart, Kroger and Costco require from CPG vendors: general liability limits, product liability tiers, carrier ratings and CG 20 15.
8 min read
July 25, 2026
ComparisonsPrivate label vs dropshipping insurance splits on product liability: a private-label brand is rated as the manufacturer, while a dropshipper is still liable as the seller. How each prices at renewal.
7 min read
July 24, 2026
How-ToSigning a co-packing deal? Decode the insurance clause: who names whom as additional insured, CG 20 15 vs CG 20 10, waiver, limits.
9 min read
July 24, 2026
ExplainersStandard US policies cover the US, Puerto Rico, and Canada. What your general liability, product liability, and cyber miss on international Shopify sales.
9 min read
July 23, 2026
How-ToWhat a solo or home-based cosmetics maker actually needs, why homeowners won't cover it, how MoCRA's small-business rules apply, and how to bind coverage.
8 min read
July 22, 2026
ExplainersHow to cancel business insurance mid-term and switch carriers without a coverage gap: pro rata vs short-rate refunds, effective-date timing, and the claims-made tail trap.
7 min read
July 22, 2026
ExplainersStandard general liability and product liability policies exclude the Prop 65 civil penalty. Here is where a CPG brand's defense costs may still respond.
9 min read
July 22, 2026
How-ToWhole Foods wants a COI with products-completed operations, a CG 20 15 additional-insured endorsement, and an A- carrier. Limits by tier plus steps.
10 min read
July 21, 2026
ChecklistsAn Amazon seller insurance renewal checklist for FBA brands: keep Amazon's $1M limits and additional insured, match limits to revenue, and close the FBA inventory gap.
7 min read
July 21, 2026
ExplainersInsurance brokers earn three ways: commission baked into your premium, carrier contingent bonuses, and direct fees. Here is how each affects your rate.
7 min read
July 20, 2026
ChecklistsThe 12 questions to ask your insurance broker at renewal, grouped into market access, coverage and limits, and economics, plus a copy-paste email.
9 min read
July 20, 2026
How-ToHow a supplement brand's insurance handles an ingredient or CMO defect: your own product liability, the vendors endorsement, and subrogation upstream.
10 min read
July 20, 2026
ExplainersAn undeclared allergen recall hits two coverages: recall insurance pays the pull, product liability pays the allergic reaction. What each one covers.
9 min read
July 20, 2026
ExplainersRaise your business insurance limits on five triggers: a revenue-band crossing, a new channel, a high-risk product, a contract demand, or a large claim.
8 min read
July 19, 2026
ExplainersGeneral liability rarely covers false advertising class actions over 'all natural,' 'clean,' or 'made in USA' labels. Where real DTC coverage lives.
9 min read
July 18, 2026
ExplainersEcommerce business sale insurance diligence covers tail coverage, R&W insurance, and your 5-year loss run. Here is the 12-month founder playbook.
10 min read
July 18, 2026
How-ToA non-renewal of business insurance means the carrier won't offer new terms at expiration. The four-step playbook to replace your ecommerce coverage fast.
11 min read
July 18, 2026
How-ToHow to lower your insurance premium at renewal: shop competing quotes, trade deductibles and limits, and separate the levers you control from market rate.
9 min read
July 18, 2026
ExplainersHow switching insurance carriers with an open claim works: which carrier owns the claim, matching the retroactive date, and when to buy tail coverage.
8 min read
July 15, 2026
Cost GuidesWhat professional liability (E&O) insurance costs for a marketing agency, what it covers, how it handles copyright and defamation, and client limits.
7 min read
July 14, 2026
ExplainersDoes product liability cover a lithium-ion battery fire your product causes? What pays, the exclusion carriers attach, and how UL listing affects it.
9 min read
July 7, 2026
ExplainersGlass or metal in a food product triggers two coverages: product liability pays the injury, recall insurance pays the pull. What each covers.
9 min read
July 6, 2026
ExplainersReselling refurbished or renewed products can make you liable as the manufacturer. What product liability covers, and what it excludes.
8 min read
June 16, 2026
ExplainersA coverage review found a scaling brand's newest SKUs uninsured. Your policy covers a scheduled list, not your whole catalog. Here is how to check.
10 min read
June 11, 2026
ChecklistsHiring your first W-2 employee? When workers' comp is required, why EPLI starts at hire one, what both policies cost, and what to set up before day one.
8 min read
June 11, 2026
ChecklistsThe insurance terms to negotiate into your 3PL contract: liability caps, additional insured status, indemnification, and the coverage you still need.
10 min read
June 10, 2026
ChecklistsThe controls underwriters require before they bind cyber insurance: MFA, EDR, tested offline backups, plus what gets a DTC brand declined.
11 min read
June 10, 2026
ChecklistsAn insurance-first data breach response plan: call the carrier first, use panel vendors, get consent, and hit notification deadlines so the claim pays.
9 min read
June 10, 2026
ChecklistsProduct recall insurance and four moves to make before a recall: matching retailer limits, your co-packer's COI, a practiced recall plan, and contracts.
9 min read
June 10, 2026
ChecklistsA retailer wants you added as additional insured? The endorsement checklist: the right ISO form, limits to match, and what it costs.
10 min read
May 30, 2026
ExplainersEcommerce class action insurance for BIPA, Prop 65, and false advertising usually sits in a coverage gap. Here is what actually responds.
11 min read
May 30, 2026
ExplainersSupply chain disruption insurance for ecommerce: when CBI pays, when TDI applies, why tariffs are excluded, and what fits a $1M to $20M brand.
10 min read
May 30, 2026
ExplainersWhen does an ecommerce brand need EPLI? Trigger thresholds by employee count and state, plus what employment practices liability costs and excludes.
9 min read
May 28, 2026
ExplainersEcommerce umbrella insurance adds limits above your GL, starting at $900-$1,500/yr per million. Covers costs, coverage gaps, and marketplace requirements.
10 min read
May 28, 2026
ComparisonsHow to insure ecommerce inventory at 3PL warehouses and in transit, and when to choose inland marine vs stock throughput coverage.
11 min read
May 27, 2026
ExplainersCommercial crime insurance for ecommerce covers employee theft, ACH and wire fraud, and vendor email scams. What it covers, the sublimits, and 2026 cost.
9 min read
May 26, 2026
ExplainersProduct recall insurance covers executing a recall: notification, return shipping, disposal, and lost profit. What it covers and what it costs.
9 min read
May 22, 2026
Cost GuidesDoes your DTC brand need D&O insurance? See the events that trigger it and what private-company coverage costs by revenue and funding stage.
9 min read
May 19, 2026
How-ToStep-by-step guide to disputing an insurance premium audit. Covers common ecommerce audit errors, documentation, timelines, and escalation paths.
10 min read
May 7, 2026
ExplainersYour 2026 ecommerce renewal went up because of what you sell, claims history, and revenue growth. Here's what drives each factor and when to push back.
9 min read
May 6, 2026
How-ToExact additional insured wording, upload paths, and rejection fixes for Amazon, Walmart, and TikTok Shop COIs. Renewal timelines included.
10 min read
May 2, 2026
ExplainersShopify's TOS leave sellers fully exposed. What online store insurance you need, costs by revenue tier, and which product categories pay more.
11 min read
May 1, 2026
Cost GuidesWhat ecommerce sellers pay for product liability, general liability, and BOP coverage in 2026. Cost ranges by revenue tier and product category.
9 min read
April 30, 2026
ExplainersOnce your monthly sales cross $10K, Amazon gives you 30 days to upload a compliant COI. The exact requirements, the rejection traps most sellers hit, and what happens when the clock runs out.
10 min read
April 29, 2026
ExplainersThe six biggest ecommerce business risks mapped to the insurance coverage that addresses each one, with current claim data and the coverage gaps most sellers miss.
13 min read
April 27, 2026
ChecklistsWhich ecommerce business insurance do new sellers need first, what can wait, and how marketplace insurance requirements actually work in 2026.
10 min read
April 11, 2026
ExplainersProduct liability insurance for ecommerce sellers: what it covers, who needs it, real costs by product category, and marketplace requirements from Amazon to TikTok Shop.
7 min read
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