Coverwatch
(415) 738-7727Get a Quote
Get Quote
Blog/E-Commerce & Online Sellers/Supplier Insurance Requirements: A Manufacturer Checklist (2026)

Supplier Insurance Requirements: A Manufacturer Checklist (2026)

Wilmer Yan
Wilmer Yan•8 min read
Supplier Insurance Requirements: A Manufacturer Checklist (2026)

Table of Contents

What insurance should I require from my manufacturer?What does being additional insured on my supplier's policy cover?How much product liability should I require from a supplier?What if my manufacturer is overseas?How do I verify the coverage and lock it into the contract?

Author

Wilmer Yan

Wilmer Yan

Co-Founder @ Coverwatch

Share

Get started

Receive your free coverage analysis in minutes from our team

Talk to our team

Manage your risk with Coverwatch

Risk management for growing businesses, powered by insurance experts and world-class technology

Talk to our team

Supplier insurance requirements for a product brand come down to four asks you write into the supply agreement: require your manufacturer or supplier to carry product liability coverage, get your brand named additional insured by a vendors endorsement, lock in indemnification for defects, and verify the certificate against the actual policy. Each ask decides who pays when a product you sold injures a customer, and by default that bill lands on you as the seller.

Here is the clause-by-clause checklist, the limits to require, and the coverage you still carry on your own.

Key Takeaways

  • Supplier insurance requirements come down to four asks: product liability coverage, additional insured status by a vendors endorsement, indemnification, and a verified certificate.
  • A vendors endorsement (ISO form CG 20 15) covers your brand only for the supplier's product defect, never your own relabeling, repackaging, or marketing claims.
  • Require at least $1M per occurrence and $2M aggregate in product liability from suppliers; Walmart demands that floor once a seller passes $100,000 in sales.
  • An overseas manufacturer's coverage and indemnity are often uncollectable, so your brand stays the deep pocket and carries its own US product liability policy regardless.

What insurance should I require from my manufacturer?

Start with product liability coverage on the goods your manufacturer makes for you, then build the other three asks around it. Get your brand named additional insured through the vendors endorsement, so you're covered under the supplier's policy instead of just listed on a certificate. Add a mutual indemnification clause for defects, and demand a certificate of insurance you can verify against the actual policy. These four supplier insurance requirements decide who absorbs a customer-injury claim.

Treat each as a term you negotiate, not boilerplate you skim past. Here's what to confirm on each ask and the wording to write into the agreement.

What to requireWhat to confirmTarget term
Product liability coverageThe policy covers finished goods the supplier makes (products-completed operations), not only injuries on their premisesProducts-completed operations included, named on the certificate
Additional insured via the vendors endorsementYour brand is added by ISO form CG 20 15, with a waiver of subrogation (the insurer won't come after you to recover) and primary and non-contributory wording (their policy pays first)CG 20 15 plus waiver and primary, non-contributory
Mutual indemnification for product defectsThe supplier covers your defense and losses from their defect, and the obligation sits outside any liability cap in the contractIndemnity carved out of the liability cap
Certificate of insurance, verifiedThe certificate matches the actual endorsement, with the form attached, and is more than a line item promising itCOI checked against the policy endorsement

This checklist covers the factory you buy from. The fulfillment warehouse that ships your orders runs on a separate set of clauses, so for that side see the 3PL contract insurance terms checklist. These vendor insurance terms also sit apart from your own program, the ecommerce insurance you carry as the seller of record regardless of what the factory holds.

Coverwatch insight

Most brands paste a generic "additional insured" line into the supply agreement and never name the specific endorsement form. The factory's broker then issues a premises endorsement, which only responds to injuries that happen at the factory and leaves a customer hurt by the product itself uncovered. The form that actually answers a product-defect claim is the vendors endorsement, ISO form CG 20 15, so the contract has to name it by number. Coverwatch reads the supply agreement clause by clause and benchmarks the supplier's limits and endorsements against the value of the product the brand sells. A missing form number is usually what surfaces first.

What does being additional insured on my supplier's policy cover?

Being named additional insured on a supplier's policy through the vendors endorsement (ISO form CG 20 15) covers your brand only for bodily injury or property damage arising out of the supplier's product. It does not cover your own relabeling, repackaging, sole negligence, or marketing claims. That gap is exactly why you still carry your own product liability insurance.

The common assumption is that the supplier's additional-insured slot fully protects the brand once you "get named additional insured." A vendors endorsement is narrower than that. It extends the manufacturer's policy to you as the seller, but only for a defect in the goods the manufacturer made. It works the same way an additional insured endorsement does in reverse, when you add a retailer to your own policy.

The form carries built-in exclusions. CG 20 15 drops coverage for your own relabeling, repackaging, failure to inspect, and unauthorized warranties. It also won't respond to a claim that arises from your sole negligence. So if your brand relabels, repackages, or kits the product, the endorsement can fall away on the exact claim you most need it for.

You're still exposed regardless. Under strict products liability, a commercial seller in the chain of distribution answers for a defect even one it didn't make (Cornell LII). That's why you keep your own product liability insurance. When you write the clause, name CG 20 15 by form number. A generic "additional insured" request often produces CG 20 10 or CG 20 33, which are premises-and-operations forms that won't respond to a product-defect claim.

Coverwatch insight

A supplements brand was named additional insured on its co-packer's policy and assumed it was fully covered. But it relabeled and re-kitted the product in its own facility before shipping, and relabeling is exactly what the vendors endorsement carves out. The coverage it thought it had would have vanished on the one claim it most expected to be protected against. If you relabel, repackage, or re-kit a supplier's product, you need your own product liability policy. The supplier's endorsement quietly stops covering you the moment you change what left the factory.

How much product liability should I require from a supplier?

Require at least $1M per occurrence and $2M aggregate in product liability from a supplier, stepping up to $2M/$4M for higher-risk goods like supplements, cosmetics, food, and children's products. Match the limit to the floors your sales channels already set. Walmart requires $1M/$2M once a seller passes $100,000 in sales, and Amazon requires $1M once monthly proceeds top $10,000.

Set the floor by how much harm the product could cause, then let your highest sales-channel requirement pull it up.

Product typeSuggested required limitNotes
Low-risk non-ingestible accessories$1M/$2MPhone cases, apparel hardware, and similar goods that rarely cause bodily injury.
General consumer goods$1M/$2M to $2M/$4MMost housewares and electronics; step up as order volume and contact with the body increase.
Higher-risk ingestible, topical, or kids' products$2M/$4M, often $5M+Supplements, cosmetics, food, and children's products. $2M/$4M is commonly required here, and many buyers ask for more.
Large co-pack or private-label programs$5M-$10M with an umbrella layered onOften required on bigger deals, where an umbrella policy sits above the base limit.

The marketplace floors are the part founders miss most often. Walmart already demands $1M/$2M in general and product liability once a seller crosses $100,000 in twelve-month sales. Amazon's Business Solutions Agreement requires at least $1M per occurrence once monthly proceeds exceed $10,000. If your own program has to hit those numbers, your supplier's should too.

For example, a supplements brand selling on Walmart already carries $1M/$2M, so requiring the same from the co-packer that makes its capsules is the floor, not a stretch. For anything ingestible, $2M/$4M is the more realistic ask. Match the supplier's limit to your own so neither side is the weak link. The product liability additional insured status you negotiate is only as good as the limit standing behind it.

What if my manufacturer is overseas?

If your manufacturer is overseas, treat its insurance and indemnity promise as a backstop you probably cannot collect on, and carry your own US product liability policy. Under US law the importer is treated as the manufacturer, and there is no US-China treaty to enforce a US judgment against a foreign factory. The brand becomes the deep pocket a plaintiff actually reaches.

Picture the chain when a claim hits. A customer in Ohio is injured by a product you sold. They sue the party they can actually serve and collect from, which is your US brand sitting in the chain of distribution. Say you win a judgment against the overseas factory anyway, and now you have to enforce it abroad. According to Harris Sliwoski, Chinese courts do not enforce US judgments, so a US judgment against a Chinese factory is often uncollectable in practice.

Many overseas factories also sign an insurance clause and never carry US-admitted coverage, so the additional-insured slot you negotiated points at a policy that does not exist where you need it. The asks still belong in the contract, but assume they may be worth nothing when a claim lands, and price the risk into your own program.

How that changes what you require depends on where the supplier sits.

Supplier location What to require Realistic fallback
US-based supplier Product liability coverage, the vendors endorsement naming your brand, and indemnification for defects The judgment and the coverage are enforceable, so the asks have real teeth
Overseas supplier Still put all three clauses in the contract, but assume the coverage and indemnity may be uncollectable Carry your own US product liability policy and price the supplier risk in

Coverwatch insight

A brand sourcing one product from a single overseas factory signed a supply agreement with a tidy insurance clause, the kind that looks airtight on paper. The factory never carried US product liability coverage that a US claim could reach. The brand found out when a customer claim landed and the additional-insured slot it had negotiated turned out to be worthless. You can negotiate every clause perfectly and still have nothing to collect when the factory has no US coverage behind it. The only reliable protection in that setup is the brand's own US product liability policy.

Supplier trouble does not stop at injury claims. A factory that goes under or a shipment seized at the border is a different problem, and that is where supply chain disruption insurance picks up where a liability policy leaves off.

How do I verify the coverage and lock it into the contract?

Verify a supplier's coverage by demanding the actual endorsement alongside the certificate. A certificate of insurance proves a policy existed on a date and confers no coverage rights by itself, per the Texas Department of Insurance. A certificate holder is not the same as an additional insured. Ask for the vendors endorsement by form number, confirm the indemnification clause sits in the policy, and re-verify at every renewal.

Coverage can lapse or change quietly between renewals, so a one-time check on signing day tells you nothing about the policy in force when a claim lands. Run these four steps before you trust the paperwork:

  • Get the certificate from the supplier's broker, not the sales rep who wants the deal closed.
  • Confirm the additional-insured or vendors endorsement is attached and identified by its form number.
  • Confirm the waiver of subrogation and the primary and non-contributory language are both on the policy.
  • Re-verify at each renewal, since limits and endorsements shift without anyone telling you.

The indemnification clause matters just as much. The duty to defend is broader than the duty to indemnify, and it's triggered by the allegations in a claim. So the supplier picks up your defense as suits arise, not only after fault is settled. (An indemnity is also only as good as the insurance behind it, which is the whole problem with an uncollectable overseas factory.)

Coverwatch works the buyer's side of these contracts, benchmarking the supplier's limits and endorsements against what the product is actually worth. The one thing to do today: pull your supply agreement, find the insurance and indemnification clauses, and check them against this list before you sign or renew. Then fold that check into your annual insurance audit so it happens every year.

Frequently asked questions

Yes. The supplier's policy is built to protect the supplier, and even when you are named additional insured through the vendors endorsement, that coverage responds only to a defect in the supplier's product. It does nothing for your own relabeling, kitting, marketing claims, or negligence, which is where many brand-side claims actually start. Carry your own product liability policy so you are covered for the exposures the supplier's policy was never written to reach.

A vendors endorsement is ISO form CG 20 15, which adds your brand as an additional insured on the manufacturer's liability policy for bodily injury or property damage arising out of the manufacturer's products. It is narrower than it looks, because the form carries built-in exclusions for repackaging, relabeling, sole negligence, and unauthorized warranties. Ask for CG 20 15 by name in the supply agreement, since a generic additional insured form covers premises and operations and will not respond to a product-defect claim.

Require at least $1M per occurrence and $2M aggregate in product liability, stepping up to $2M per occurrence and $4M aggregate for higher-risk goods like supplements, cosmetics, food, and children's products. These supplier insurance requirements should match the floors your sales channels already enforce. <a href="https://marketplacelearn.walmart.com/guides/Policies%20&%20standards/Account/Liability-insurance-policy">Walmart</a> demands $1M/$2M once a seller passes $100,000 in sales, and larger private-label deals often call for $5M to $10M with an umbrella layered on top.

A certificate holder simply receives proof that a policy exists on a given date, while an additional insured is actually covered under the policy through an endorsement. According to the <a href="https://www.tdi.texas.gov/certificates/faq.html">Texas Department of Insurance</a>, a certificate of insurance confers no coverage rights on its own and does not amend or extend the policy. Require your brand to be named additional insured by the vendors endorsement, not just listed as the certificate holder, or you hold paper with no coverage behind it.

Treat the factory's coverage and indemnity promise as money you probably cannot collect, and carry your own US product liability policy. There is no US-China treaty for enforcing a US judgment against a foreign factory, so a plaintiff reaches for the US importer or brand as the deep pocket in the chain of distribution. Many overseas factories sign a tidy insurance clause and never carry US-admitted coverage, which means the additional-insured slot you negotiated is worthless when a claim lands.

More blogs

Does Product Liability Insurance Cover New Products? What We Find in Real Coverage Reviews (2026)

June 16, 2026

Explainers

Does Product Liability Insurance Cover New Products? What We Find in Real Coverage Reviews (2026)

A coverage review found a scaling brand's newest SKUs uninsured. Your policy covers a scheduled list, not your whole catalog. Here is how to check.

10 min read

Product Recall Readiness Checklist for DTC Brands (2026)

June 12, 2026

Checklists

Product Recall Readiness Checklist for DTC Brands (2026)

A step-by-step recall readiness checklist for DTC brands: your written plan, regulator deadlines, traceability records, and the insurance to verify first.

7 min read

First Employee Insurance Checklist: Workers' Comp and EPLI Setup (2026)

June 11, 2026

Checklists

First Employee Insurance Checklist: Workers' Comp and EPLI Setup (2026)

Hiring your first W-2 employee? When workers' comp is required, why EPLI starts at hire one, what both policies cost, and what to set up before day one.

8 min read

3PL Contract Insurance Terms: The Clause Checklist (2026)

June 11, 2026

Checklists

3PL Contract Insurance Terms: The Clause Checklist (2026)

The insurance terms to negotiate into your 3PL contract: liability caps, additional insured status, indemnification, and the coverage you still need.

9 min read

Ready for better coverage?

Fill out the form and a Coverwatch advisor will reach out within 24 to 48 hours with a tailored quote.

(415) 738-7727Or book a call instead

Request a personalized quote directly: https://coverwatch.com/quote?email={email}&name={name}&business_type={business_type}&message={message}. A Coverwatch advisor will be in touch within 24 to 48 hours.

Coverwatch

Company

  • How We Work
  • Coverage
  • Industries
  • Blog
  • Careers

Contact

  • Book a Call
  • (415) 738-7727
  • ops@coverwatch.com
Ecommerce Insurance
  • Alcoholic Beverage
  • Beauty & Cosmetics
  • Clothing Store
  • CPG
  • Food & Beverage
  • Pet Business
  • Supplement
Trucking Insurance
  • Box Truck
  • Dump Truck
  • Semi Truck
  • Tow Truck
Contractor Insurance
  • Electrician
  • Flooring Contractor
  • General Contractor
  • Handyman
  • HVAC
  • Landscaping
  • Painter
  • Plumber
  • Roofing
Garage & Auto Insurance
  • Auto Dealer
  • Auto Repair Shop
  • Body Shop
  • Mechanic
  • Used Car Dealer
Property Management Insurance
  • Commercial Property Management
  • Multifamily Property Management
  • Residential Property Management
  • Short-Term Rental Management
Restaurant Insurance
  • Fast Food & QSR
  • Fine Dining & Upscale
  • Restaurant Group & Multi-Unit
Grocery Store Insurance
  • Small Grocery Store
  • Supercenter
  • Supermarket
Other
  • Retail Store Insurance
  • HOA Insurance
  • Bar Insurance
  • Catering Insurance

Coverwatch is an insurance brokerage and risk management platform. We are not a law firm and do not provide legal services. Coverwatch Insurance Services LLC (NPN# 22166415) is licensed to sell insurance products. See our licenses for a full list.

All insurance products are subject to the terms, conditions, limitations, and exclusions set forth in the applicable insurance policy. Coverage is not bound or guaranteed until confirmed in writing by the insurer. Please refer to the policy documents for full details.

Privacy PolicyTerms of ServiceLicenses